Lead Follow-Up
Stop Chasing Leads. Let the System Follow Up.
Most contractors respond to leads in 24–48 hours. By then, the job is booked elsewhere. Our automated sequences reach out in minutes and keep following up until the lead books or opts out.
See It In ActionFollow-Up Sequence · Marcus Johnson
2 min after lead · SMS
Initial text sent
"Hi Marcus, thanks for reaching out about a roof inspection! We have availability this week. Want us to schedule a free estimate?"
1 hour later · SMS
Value follow-up
"Homeowners who get inspections within 2 weeks of a storm have a 3x higher insurance approval rate. Want us to save your spot?"
12 hours later · SMS
Scarcity follow-up
"Hey Marcus, just making sure you saw this — we've got a crew in Plano this week and can squeeze in your inspection."
48 hours later · Call attempt
AI call attempt
"Tried giving you a call — wanted to make sure your roof isn't getting worse with more rain in the forecast."
Web form, phone call, Google — any source, any time. The system captures it automatically and kicks off the sequence.
Any source. Any time.
Web form submission
Marcus Johnson · Roof repair
Missed call
(972) 555-0847
Google Business message
AC not cooling · Richardson
Personalized SMS and email based on the service they need. First touch within 2 minutes, then multi-touch follow-up over days until the lead books or opts out.
Follow-up Sequence — Marcus Johnson
“Hi Marcus, thanks for reaching out about a roof inspection!”
“Homeowners who get inspections within 2 weeks have 3x higher insurance approval.”
“We’ve got a crew in Plano this week...”
“Tried giving you a call...”
Multi-touch over days. Stops automatically when they convert or ask to stop. No spam, no manual work — just booked appointments.
Outcomes
While your competitor is still checking their inbox, your lead already has a personalized message. Speed is everything in lead response.
Response Speed Comparison
Leads contacted within 2 min are 21x more likely to convert
Reach leads where they actually respond. SMS for urgency, email for details. Both automated and personalized to the lead’s service request.
Channels
Hi Marcus! Thanks for reaching out about a roof inspection. We can get you on the schedule this week — what day works best?
Your roof inspection estimate
Hi Marcus, here’s what to expect from your free roof inspection...
Someone asking about a roof repair gets a different sequence than someone requesting an AC install. Context matters — and conversion rates prove it.
Service-Specific Messaging
“That storm hit a lot of homes in your area. We can do a free inspection to check for shingle damage before it leads to leaks.”
“Summer’s almost here! A seasonal tune-up now can save 15% on energy bills and prevent breakdowns when you need AC most.”
“Water damage gets worse fast. We have a tech available today who can diagnose the issue and give you a clear estimate.”
No awkward double-messages. The sequence stops the moment a lead books, replies, or opts out. Smart automation that knows when to quit.
Smart Sequence Stop
Lead booked appointment — sequence ended automatically
21x
more likely to qualify a lead when you respond within 5 minutes.
After 30 minutes, the odds drop 80%. (InsideSales.com)
Lead Qualification Decay
Likelihood of qualifying the lead by response time
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