Commercial Cleaning & Janitorial · Done-for-You Outbound
A dedicated caller, renewal-window data, and meetings that count only after you say they count
We put a dedicated human caller on your market, backed by cold email and LinkedIn, armed with trigger data: new facilities, building sales, lease events, personnel changes, and the contract renewal dates everyone else forgets to write down. Meetings are qualified against criteria you set and approved by you before they count toward a minimum we put in writing.
Signals
Renewal Calendar
Distribution center · 2 shifts · est. $7,800/mo
Bid invited · incumbent missing QC inspections
Class A office tower · 240,000 sq ft · est. $11,200/mo
Caller re-entry complete · walkthrough requested
Multi-location medical group · 4 sites · est. $9,400/mo
Re-entry queued · nightly janitorial plus terminal cleans
Who This Is For
Outbound appointment setting has real costs: a dedicated caller, data, infrastructure, follow-through. The math only works when the accounts on the other end are worth winning. So we gate hard, and we would rather tell you that here than on a call.
Strong Fit
Poor Fit
If your bread and butter is one-time-a-week service for small offices, this program will not return its cost for you. The account values are too small to carry a dedicated caller, and we will say exactly that on a fit call rather than take the engagement.
Start with our guide to getting commercial cleaning contracts instead. It covers the channels that do pencil at smaller account sizes.
The Problem
You know the drill. You buy a batch of janitorial leads, call within ten minutes, and the office manager tells you two companies already called. Same lead. Same script. Lowest bid wins.
Here's the thing. IBISWorld counts 1,264,367 janitorial businesses in the US chasing a $112.4 billion market in 2026. Resell one form fill into a field that crowded and the only lever left is price.
The vendor who reaches the facility manager first, with a real reason to talk, gets the walkthrough. Everyone else gets a polite pass.
Referrals will not save you either. Referrals are great business and terrible scheduling: you cannot ask a referral to arrive in the quarter you have crew capacity to fill.
We tested the follow-up problem ourselves. In May 2026 we called 102 roofing companies in Dallas-Fort Worth: 56% never picked up or called back, with a 30x gap between the fastest and slowest responders and a median callback of 31 minutes.
Roofing, not cleaning, but the facility managers who award janitorial contracts buy from that same pool of local service vendors every week. Waiting loses. The proactive vendor wins the account before the rest of the market knows it was in play.
$112.4B
IBISWorld puts US janitorial services at $112.4 billion in 2026. The contracts exist. The question is who gets in front of the decision-maker first. Source: IBISWorld
1,264,367
That is how many US janitorial businesses IBISWorld counts in 2026, up 2.4% in a single year. A shared lead in a field this crowded is a bidding war, and bidding wars go to whoever accepts the thinnest margin. Source: IBISWorld
56%
Our own field research, May 2026: we called 102 roofing companies in Dallas-Fort Worth and 56% never picked up or called back. Local service follow-up is broken. The winners show up first, on purpose.
64%
Jobber's 2026 cleaning industry data. Existing accounts feed you, and new buildings do not walk in the door. Someone has to go get them, and the vendor who reaches the facility manager first usually does.
How It Works
Four steps, all done for you. You take the walkthroughs.
New facility openings, expansions, building sales, lease events, and personnel changes like a new facility manager taking over a portfolio. Each one is a building that needs coverage or a contract about to move, usually months before it hits any bid board.
One caller assigned to your market who learns your buildings, your buyers, and your voice. Never a call center. Never AI placing calls. Cold email and LinkedIn run alongside the phone from domain-safe infrastructure, so your primary domain stays out of cold volume.
When a facility manager says the contract runs through spring, that date goes on your renewal calendar. Your caller re-enters the conversation when the window opens, while the incumbent still thinks the account is asleep.
Every meeting is checked against account criteria we agree on up front: decision-maker, account size, service fit. Then you review it and approve it before it counts toward your written minimum. You control what lands on your calendar.
The Renewal Calendar
Most cold calls into a building die the same way: the contract is not up for months, call back later. Most setters hear that as a rejection, hang up, and the date evaporates.
We hear it as the most valuable data point in commercial cleaning. Every one of those dates gets logged. Your dashboard shows the renewal windows coming due across your market, and your caller re-enters the conversation at 90 days and again at 60, when the facility manager is actually deciding.
Owners tell us the frustrating truth about janitorial bids: the buyer already knows who they are going with before the RFP ever goes out. The 90-day window is where that decision gets made, and it is where you get to be their go-to option instead of one of five bids.
Run this for a few quarters and something compounds: you hold a renewal calendar for your metro that nobody else has. Every conversation, even the ones that end in a polite pass today, adds a dated, qualified future opportunity to a pipeline you own.
Logged
Contract end dates surfaced on calls, emails, and LinkedIn replies go into your renewal calendar the same day, tied to the building and the decision-maker.
90 / 60
Your caller re-opens the conversation at 90 days and again at 60, positioned as the vendor who remembered, while incumbents coast toward an auto-renewal they assume is safe.
Owned
Over time the calendar becomes a proprietary asset: the contract turnover map of your market. It keeps producing meetings quarter after quarter.
Inside the Program
Renewal windows coming due on the left. Walkthroughs you approved on the right. Sample data below.
Contracts coming due
Bid invited · incumbent missing QC inspections
Caller re-entry complete · walkthrough requested
Re-entry queued · nightly janitorial plus terminal cleans
Captured on a live call · holds its place on the calendar
Booked Walkthroughs3 approved
This week · sample data
ContactFacility director, medical groupScope4 sites, nightly janitorialSource90-day renewal window
ContactProperty manager, office portfolioScopeClass A tower, day porter add-onSource60-day renewal window
ContactOperations manager, distributionScope2-shift industrial coverageSource30-day window, bid invited
The Incentive Problem
Owners come to us after the same two experiences. An agency that chewed up six months and forty grand and handed back nothing. Or an appointment setter, paid per booked meeting, whose calendar filled with people who told the caller they were not really interested and took the invite to end the call.
Both failures trace to the same incentive: when the vendor gets paid for activity, you buy activity. Booked slots. Dials. Impressions. None of it obligated to turn into a contract.
We structured the program so the incentive points at your outcome. Meetings are qualified against criteria you set, approved by you before they count, and our pay is weighted toward what closes.
Deliverables
Your job is the walkthrough and the close. Everything upstream is ours.
One caller assigned to your market, trained on your services and account criteria. Never a call center. Never AI placing calls. The same voice building your reputation call after call.
New facilities, expansions, building sales, lease events, and personnel changes tracked continuously across your service area. Every outreach ties back to a reason the buyer recognizes.
Every contract end date we surface gets logged with the building and decision-maker, then worked at 90 and 60 days. The calendar stays yours and compounds every quarter.
Sequences written to the trigger and sent from dedicated sending domains we register, warm, and monitor. Your primary domain never touches a cold campaign.
Every prospective meeting is checked against your account criteria, then sent to you for approval before it books. Nothing lands on your calendar that you have not signed off on.
Voice AI answering, SEO, and website support so the buyers we warm up find a credible company when they look you up. Plus a monthly report against your written minimum.
The Guarantee
Before kickoff, we agree on a qualified-meeting minimum sized to your metro and your crew capacity. It goes in the agreement. In writing.
Miss it, and we keep working at no charge until you hit it. That is the whole guarantee.
We do not have published case studies yet, and we will not invent any. The guarantee is how we carry the risk instead of asking you to take our word for it.
If a meeting fails the definition below, or you decline to approve it, it does not count toward your minimum. Simple as that.
Revenue, signed contracts, or ROI. Nobody controls your close rate but you, and anyone who guarantees signed contracts is selling a number they cannot back.
We guarantee the meetings. You win the walkthrough. That division of labor is the honest version of this business, so it is the only one we sell.
Illustrative Math
Run the numbers on the accounts this program targets. A $4,000-a-month account is $48,000 a year, recurring, before day porter add-ons or floor care. Janitorial revenue compounds because contracts renew.
A healthy program at typical volumes produces 8 to 15 qualified, approved meetings a month once ramped. Close 20 to 30% of those and you are signing 2 to 4 new contract accounts. Two new $4,000 accounts add $96,000 in annual recurring revenue.
To be clear: those figures describe what good looks like. Your results depend on your metro, your capacity, and how you run a walkthrough. The number we stand behind contractually is the qualified-meeting minimum, and that is the only number we promise.
Qualified, approved meetings a month at typical volumes (illustrative)
A common close range on well-qualified walkthroughs (illustrative)
New contract accounts a month when both hold (illustrative)
Frequently Asked Questions
The questions cleaning and janitorial owners ask before a fit call.
Four things must all be true. The person is a real decision-maker: a facility manager, property manager, operations lead, or owner with authority over the contract. The account fits the size profile we define with you, meaning $4,000 or more per month in likely contract value. They genuinely agreed to the call knowing who they were meeting and why. And you approved the meeting before it booked. If any one of those fails, the meeting does not count toward your written minimum.
We do not target accounts under $1,000 per month, and we decline engagements built around them. A dedicated caller, trigger data, and multi-channel follow-up cost real money, and small once-a-week accounts cannot repay that cost. This program is built for commercial cleaning and janitorial companies doing $3M+ in contract revenue chasing $4,000-plus monthly accounts: multi-location offices, medical facilities, and industrial buildings.
A dedicated human caller assigned to your market. We never use call centers, and we never use AI to place outbound calls. The same person dials your metro week after week, which is how renewal dates get remembered, relationships form, and a facility manager starts recognizing the name. Voice AI appears only on the capture side, answering inbound calls so buyers who ring your office after hours reach a professional response.
Most cold outreach into a building ends with some version of the contract not being up for months. We log every one of those dates against the building and the decision-maker. Your dashboard shows the renewal windows coming due across your market, and your caller re-enters each conversation at 90 days and again at 60 days, when the buyer is genuinely deciding. Over a few quarters you accumulate a renewal calendar for your metro that nobody else holds.
Most setters are paid per booked meeting, so their incentive ends the moment an invite is accepted, and their calendars fill with people who told the caller they were not really interested. Our meetings must pass qualification criteria you set and receive your approval before they count toward the minimum, and our pay is weighted toward what closes. When a meeting goes nowhere, it costs us too, which changes what gets booked in the first place.
Setup takes roughly 2 to 3 weeks: trigger data for your metro, account criteria, caller onboarding, and warmup of the sending infrastructure. Meetings start landing once outreach goes live, and the renewal calendar makes the program stronger every quarter as logged dates come due. Your written minimum is scoped around that ramp, so the setup period never eats into the number we owe you.
We guarantee one thing: a qualified-meeting minimum, agreed in writing before we start. Miss it and we keep working at no charge until you hit it. We never guarantee revenue, signed contracts, or ROI, because your close rate belongs to you, and any vendor promising signed contracts is guessing with your money.
Pricing depends on your market, the meeting minimum we agree to, and the infrastructure your volume requires, so we scope it on a short call rather than publishing a one-size number. Book a 15-minute fit call and ask to see the renewal windows and trigger activity already visible in your metro. You will see the exact buildings and decision-makers we would target before you commit to anything.
No. Owners tell us the same story about vendors where it was: they drove to a walkthrough and the person did not know who they were, had only said yes to stop the calls, or never showed, and the invoice arrived anyway. Here every meeting comes to you before it happens and you choose what happens next: approve it, send the caller back for more information, or cancel it at no charge. Your caller is not paid on meetings that fail your criteria, so nobody on our side has a reason to push a weak one through.
No. We take one client per vertical per metro, so if you are our commercial cleaning client in your market, we do not build a list or run a caller for another commercial cleaning or janitorial company there. The trigger data, the caller, and the conversations they start in your metro work for you alone. Ask on the fit call whether your vertical is still open where you operate.
Yes, and it is written into the agreement you sign rather than promised on a sales call. The qualified-meeting minimum and the gate where it is measured sit in the contract, and if the minimum has not been hit at that gate the election is yours: keep us working at no charge until it is, or take the build fee back. We hear from owners who spent months chasing a refund a vendor promised verbally, and a written gate is how that fight gets taken off the table before it starts.
Keep Reading
Hub
How the full outbound appointment-setting program works across every vertical we serve.
Blog
The channels that actually land commercial contracts, ranked by effort and payoff.
Blog
How the major providers compare, and how to judge any vendor before you sign.
Ready When You Are
Book a 15-minute fit call. We will look at your account mix and tell you honestly whether the program pencils for you. If you are chasing $4,000-plus monthly accounts, we will show you the trigger activity and renewal windows visible in your market right now.
If your accounts run smaller than that, we will say so on the call and point you to the channels that fit better. Either way you leave with a straight answer.
