How Pricing Works

The build fee. It is refundable against the written qualified-meeting guarantee: if the minimum has not been hit at the guarantee gate in your agreement, you can elect to take the build fee back instead of having us keep working at no charge. Per-meeting fees are earned on meetings you approved and per-close fees on contracts you signed, so there is nothing to refund on that side. You already said yes to each one.

Per-meeting fees start with the first meeting you approve. Nothing bills per meeting until it has passed qualification and you have signed off on it. Per-close fees start when a contract from one of those meetings signs. The software maintenance fee starts only after the guarantee period ends, and the build fee is split across the three milestones rather than due at signing.

No retainer and no flat monthly fee. The only money in the agreement that is certain is the build fee, and it is the one that comes back if we miss the written minimum. Everything else is earned after the fact: per-meeting fees on meetings you approved, per-close fees on contracts you signed, and, once the guarantee period ends, a software maintenance fee priced near cost. If we do all of the work and the calendar stays empty, we keep working free and the refund election is yours.

Not a retainer version, and that is deliberate. A flat monthly fee gets paid the same whether the calendar fills or stays empty, which is the incentive problem most owners come to us to get away from. What is monthly is the invoicing: performance fees for the meetings you approved that month and per-close fees for the contracts that signed. If the build fee is what has you asking, that is exactly why it invoices in milestones instead of a lump at signing.

Neither is quite right. The engagement runs the length of the guarantee window in your agreement, because a written meeting minimum needs a defined stretch of calling to be measured against, and the clock pauses whenever nobody on your side can take meetings. After the gate, month to month, and you can leave. One more thing owners ask: if the guarantee triggers a refund, the relationship can still continue if you want it to. Taking the build fee back closes out that fee and nothing else.

Three checks plus your sign-off, all agreed before launch. The contact is the right decision-maker for your ICP. The company fits your size range and sits inside your service area. The person genuinely agreed to a conversation about your service at a time they picked. Then you review it and approve it. If you say a meeting misses the bar, it comes off the count, it does not bill, and we owe you another one.

Yes, with written notice. The caller and the sequences stop, the guarantee clock stops with them, and both restart together, so a pause extends the gate rather than eating into it. One honest caveat: warmed sending domains cool and trigger leads age while paused, so restarting costs momentum. If a pause is on the table, we will tell you whether a re-scope is the better move.

Usually no. The per-close fee is a fixed amount, tiered by the size of the contract, agreed before launch and written into the agreement, so you always know what a win costs you. Occasionally, for very low-volume, high-value work (a general contractor pursuing a handful of large projects a year, for example), a small percentage makes more sense than a fixed fee, and we propose it that way up front rather than surprise you later.

Because your pricing, your bid, and your close rate are yours, and a fee that depends entirely on them would have us floating a dedicated caller for months on an outcome we do not control. The structure already leans your way: the largest share of what we earn arrives when you win the account, every meeting is approved by you before it happens, and the caller is not paid on meetings that miss the criteria. For low-volume, high-value project work, a per-close fee tied to contract size is on the table, and it goes in the proposal up front so nothing changes on you later.

Because the same four components produce different numbers depending on how many callers you need, how dense your market is, how long your deal cycle runs, how narrow your ICP is, and whether you sell contracts or projects. A table would either overcharge the simple engagements or underprice the hard ones. What we can say plainly: build fees start at $9,975, most clients are invoiced on performance monthly, and your specific number comes out of a 15-minute fit call in writing.

No, and we would be careful with anyone who offers one. We guarantee a minimum number of qualified meetings you approved, in writing, and we work free until it is hit. What happens in the meeting is your close rate, your pricing, and your reputation. The per-close fee is how we share in that upside without pretending to control it.