Commercial Roofing · Done-for-You Outbound
Qualified meetings with the people who own commercial roofs
We watch your market for buying signals (new facilities, expansions, lease events, hiring surges), build verified lists of the property managers, GCs, and facility directors behind them, and send personalized outreach from domain-safe infrastructure. You take the meetings. The minimum is in writing.
The Problem
Buy a lead from a platform and you're one of three, four, sometimes five roofers dialing the same number. Whoever picks up first wins a bidding war at margins nobody likes. And referrals? Great when they come. Silent for months when they don't.
A commercial pipeline you don't control is a payroll problem waiting nine months to happen.
The math on why gets uncomfortable fast.
109,000
IBISWorld counts 109,000 roofing businesses in the US chasing $92.5 billion in 2026 revenue. On a shared-lead platform, several of them get sold the exact lead you just paid for.
5.9M
The US Energy Information Administration counts 5.9 million commercial buildings nationwide. The property managers behind them rarely fill out lead forms. Reaching them takes direct outreach.
21x
The Lead Response Management study found a 21-fold drop in the odds of qualifying a prospect when response time slips from 5 to 30 minutes. Timing decides who gets the walkthrough. Triggers get you there first.
Ignitvio Field Research
In May 2026 we phoned 102 roofing companies across Dallas-Fort Worth, posing as a customer with a real job. 56% never picked up or called back. The gap between the fastest and slowest responders was 30x. Median callback: 31 minutes.
Here's the thing. If half your competitors won't return an inbound call, almost none of them are running proactive outbound to property managers. That vacuum is your opening.
56%
Never picked up or called back a live customer inquiry
30x
Gap between the fastest and slowest responders
31 min
Median callback time among companies that did respond
Know Your Lane
Residential roofing lead gen runs on storm maps, door knockers, and homeowner platforms. Commercial runs on a few hundred decision-makers in your metro, long reroof cycles, and vendor relationships that hold for a decade. Different buyers. Different math.
Residential Lead Gen
Commercial Lead Gen (This Page)
Run a residential crew? This page won't help you much. Start with our residential roofing lead generation guide instead.
How It Works
Trigger-based outbound, run entirely for you. Here's the machine.
New facility openings, expansions, lease events, hiring surges. A tenant signing a 96,000 sq ft industrial lease in Garland will need roof work sooner than any cold list can tell you. You see every trigger we act on, tied to a specific building.
Property managers, facility directors, GCs, building owners, REIT asset managers. Every contact is verified before a single send goes out, and you approve the list. No scraped sludge. No catch-all gambles.
Separate sending domains registered, configured, and warmed under your brand, so your main domain never touches cold volume. Copy is written for commercial roofing and personalized to the trigger, the building, and the buyer.
We handle replies, qualify against your ICP, and book meetings straight onto your calendar with context notes. You walk in warm: you already know the building, the trigger, and who you're talking to.
Inside the Program
Every client gets a live view of the buying signals we're acting on and the meetings coming out the other side. Triggers on the left. Booked meetings on the right. Sample data below.
Buying Signals This Week
Distribution center · 214,000 sq ft · Fort Worth
Facility director verified · sequence queued
Industrial lease signed · 96,000 sq ft · Garland
Property manager verified · touch 1 scheduled
Cold-storage plant adding second building · Mesquite
Building owner verified · sequence live
Manufacturer posting 60+ roles · Plano
Office manager verified · watching for follow-on signals
Meetings Booked
TUE
9:30a
Property manager · 42-building office portfolio
Reroof budgeting for Q4 · wants unit pricing
THU
1:00p
Facility director · food distribution plant
Recurring leak repairs · evaluating new vendor
MON
11:00a
GC project executive · tilt-wall retail build-out
Bid list opening for roofing package
What You Get
You run crews and bids. We run the pipeline. Here's what's inside the program.
A weekly sweep of facility news, expansions, lease events, and hiring signals across your service area. Every prospect ties back to a signal you can see.
Decision-makers matched to your ICP: property managers, facility directors, GCs, owners, REIT asset managers. Verified before any send. You approve the list.
Separate sending domains, warmup, inbox rotation, and deliverability monitoring. Your primary domain stays clean and never sends cold volume.
Sequences that reference the trigger and the building type in plain operator English. A property manager can tell in one line that you know their world.
We work every reply, qualify against your ICP, and chase the maybes so you don't have to. Only real opportunities reach your calendar.
Meetings booked to your calendar with context notes, and a weekly report of triggers found, sends, replies, and meetings against your minimum.
The Guarantee
Before we start, we agree on a qualified-meeting minimum for your market and put it in the agreement. Miss it, and we keep working at no charge until you hit it. That's the whole guarantee. No asterisks buried on page nine.
If we don't hit your minimum, we work free until we do.
Bottom line: we will never guarantee revenue, closed contracts, or ROI. Your close rate belongs to you, and any agency promising signed contracts is guessing with your money. We guarantee the thing we control: qualified meetings.
Three checks. All three must pass for a meeting to count toward your minimum.
1
A property manager, facility director, GC, owner, or asset manager whose authority matches the ICP we define with you.
2
Building type, square footage, and location match the work you told us you want. No 4,000 sq ft strip-mall units if you chase distribution centers.
3
They know who you are and why the meeting is happening. Tricked or bait-and-switch bookings don't count toward the minimum.
The Math
Let's run the numbers. Picture a healthy trigger-based program at typical volumes: it produces 8 to 15 qualified meetings a month once fully ramped. A commercial roofer closing 20 to 30% of qualified meetings signs 2 to 4 new contracts from that flow.
Now plug in your own average contract value. If a reroof or restoration contract averages $150,000 for you, even the low end of that range changes your year. If your average is $40,000, the math still works, it just compounds slower.
8-15
Qualified meetings per month a healthy program produces at typical volumes
20-30%
Close rates commercial roofers typically see on genuinely qualified meetings
2-4
New contracts a month that flow implies at those close rates
These figures describe what a good program looks like. They are illustrative. The number we put in writing is your qualified-meeting minimum, and that is the only number we promise.
The same trigger-based system runs for other commercial trades. Pick your lane.
The questions commercial roofing owners ask before they book a fit call.
Hub
How the full trigger-based outbound program works across commercial trades.
Blog
Every channel that produces commercial roofing work, ranked by effort and payoff.
Blog
The full marketing playbook for winning property managers and GCs.
Book a 15-minute fit call. We'll look at your service area, tell you honestly whether trigger volume can support a program there, and agree on what a fair qualified-meeting minimum would look like in writing.
Want proof before you decide anything? Ask us on the call for a free sample prospect list for your service area and judge the quality yourself.
Book a 15-Minute Fit Call
