Campaign Reactivation
Reactivate every dormant contact you already paid to acquire.
Automated drip campaigns that re-engage every dormant contact in your CRM, past customers, cold estimates, old leads. Mine the database first; chase new leads second.
Get Free Reactivation AuditAudience Segment
247 dormant contacts
90+ days no contact4-Touch Drip Sequence
23
Replies
11
Booked
$34.2K
Est. revenue
Re-engage every contact older than 90 days, past customers, cold estimates, old leads.
Generate jobs from contacts you already paid to acquire. Highest-ROI traffic on your books.
Pre-summer HVAC tune-ups, post-storm roofing, project anniversaries, on autopilot.
Reactivation costs a fraction of net-new lead acquisition. Mine first, advertise second.
Connect your existing CRM. We segment, sequence, and convert, you take the booked jobs.
ServiceTitan, Jobber, Housecall Pro, FieldEdge, we connect in under a day. Then we segment your contacts by recency, service type, and value: past customers, cold estimates, dormant leads. You see the segments before any campaigns send.
CRM Connected · 1,247 contacts imported
4 segments · ~1,200 contacts ready to mine
We craft sequences specific to each segment: tune-up reminders for past customers, "still interested?" for cold estimates, project-anniversary check-ins. AI handles replies, qualifies intent, books estimates directly to your calendar.
Drip Sequence · Past Customers (HVAC)
"Hey [first name], it's been a year since we tuned up your AC..."
"Quick reminder: pre-summer tune-up special is $89 through May. Reply 'yes' to book."
"Yes please, can someone come Thursday?"
→ AI booked Thursday 2 PM
Real-time dashboard shows reactivation revenue. Each booked job traces back to which segment it came from, which sequence converted, and how much it cost (vs new-lead acquisition). Most clients see 6-10% reactivation rate in the first 60 days.
Reactivation Revenue · This Month
$34.2K
Reactivated revenue
▲ +$12K vs last mo
11
Jobs booked
9.3% of segment
Top Performing Segment
Battle-tested sequences across HVAC, roofing, remodeling, and home services. We adapt the angle to your industry; you book the jobs.
HVAC
·6-10% rebook rate
Target every customer who had a tune-up 9-12 months ago. Book before peak season demand spikes.
Roofing
·10-18% inspection rate
Hit every past inspection contact within 48 hours of a major storm in their area. Free re-inspection offer.
Remodeling
·4-7% next-project rate
2-year mark on a kitchen remodel? Time to ask about the bathroom. Past customers know your work.
All Industries
·8-12% close rate
Every estimate that didn't close in 90 days gets a "still thinking it over?" sequence. Often closes the deal.
60%+
of contacts in a typical contractor CRM never get a follow-up after 90 days.
Each one represents $200-$1,200 in unrealized revenue. You already paid to acquire them. Reactivate.
Reactivation mines the database. Lead Follow-Up handles new estimates. Review Automation builds the social proof that brings them back. Voice AI catches every reply.
Free Reactivation Audit, we'll show you exactly which contacts in your database are most likely to book a new job, and what kind of revenue you're leaving on the table.
Get Free Reactivation Audit
