Campaign Reactivation
Reactivate every dormant contact you already paid to acquire.
Automated drip campaigns that re-engage every dormant contact in your CRM — past customers, cold estimates, old leads. Mine the database first; chase new leads second.
Get Free Reactivation AuditAudience Segment
247 dormant contacts
90+ days no contact4-Touch Drip Sequence
23
Replies
11
Booked
$34.2K
Est. revenue
Re-engage every contact older than 90 days — past customers, cold estimates, old leads.
Generate jobs from contacts you already paid to acquire. Highest-ROI traffic on your books.
Pre-summer HVAC tune-ups, post-storm roofing, project anniversaries — on autopilot.
Reactivation costs a fraction of net-new lead acquisition. Mine first, advertise second.
Connect your existing CRM. We segment, sequence, and convert — you take the booked jobs.
ServiceTitan, Jobber, Housecall Pro, FieldEdge — we connect in under a day. Then we segment your contacts by recency, service type, and value: past customers, cold estimates, dormant leads. You see the segments before any campaigns send.
CRM Connected · 1,247 contacts imported
4 segments · ~1,200 contacts ready to mine
We craft sequences specific to each segment: tune-up reminders for past customers, "still interested?" for cold estimates, project-anniversary check-ins. AI handles replies, qualifies intent, books estimates directly to your calendar.
Drip Sequence · Past Customers (HVAC)
"Hey [first name], it's been a year since we tuned up your AC..."
"Quick reminder: pre-summer tune-up special is $89 through May. Reply 'yes' to book."
"Yes please, can someone come Thursday?"
→ AI booked Thursday 2 PM
Real-time dashboard shows reactivation revenue. Each booked job traces back to which segment it came from, which sequence converted, and how much it cost (vs new-lead acquisition). Most clients see 6-10% reactivation rate in the first 60 days.
Reactivation Revenue · This Month
$34.2K
Reactivated revenue
▲ +$12K vs last mo
11
Jobs booked
9.3% of segment
Top Performing Segment
Battle-tested sequences across HVAC, roofing, remodeling, and home services. We adapt the angle to your industry; you book the jobs.
HVAC
·6-10% rebook rate
Target every customer who had a tune-up 9-12 months ago. Book before peak season demand spikes.
Roofing
·10-18% inspection rate
Hit every past inspection contact within 48 hours of a major storm in their area. Free re-inspection offer.
Remodeling
·4-7% next-project rate
2-year mark on a kitchen remodel? Time to ask about the bathroom. Past customers know your work.
All Industries
·8-12% close rate
Every estimate that didn't close in 90 days gets a "still thinking it over?" sequence. Often closes the deal.
60%+
of contacts in a typical contractor CRM never get a follow-up after 90 days.
Each one represents $200–$1,200 in unrealized revenue. You already paid to acquire them. Reactivate.
Reactivation mines the database. Lead Follow-Up handles new estimates. Review Automation builds the social proof that brings them back. Voice AI catches every reply.
Free Reactivation Audit — we'll show you exactly which contacts in your database are most likely to book a new job, and what kind of revenue you're leaving on the table.
Get Free Reactivation Audit