Website Design
Monthly website service for service businesses
Most agencies build pretty websites that don't convert. We build websites that book appointments. Monthly subscription that includes design, build, hosting, and ongoing optimization. Conversion-focused from day one. Built specifically for service businesses that need their site to generate leads, not just exist.
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18 yr
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Custom design built around your business, your offers, and your conversion goals. Not a template. Built in Figma first and approved before any code is written.
Homepage v3 · Figma
Awaiting approvalModern, fast-loading site built on a CMS you can update. Mobile-first, SEO foundations built in, integrated with your booking flow. Goes live within 4 weeks of kickoff.
Pre-launch Checklist
Ready for launch
Monthly subscription includes hosting, security, performance monitoring, and unlimited updates (within scope). New service pages, blog posts, design tweaks, conversion experiments. Site stays current as your business grows.
Site Operations · May
100%
Uptime
1.4s
LCP avg
98
PageSpeed
This Month's Changes
Pretty isn't enough. A site that books appointments has to get five things right. We build for all five.
Pillar 1
What breaks if it's missing: Your site looks like a template every other contractor in town uses. Visitors don't believe you're the right choice. They click back to Google and pick someone else.
What we do: Custom design built around your brand, your offers, and the buyers you want. Photos, copy, and visual hierarchy that make you look like the obvious choice.
What you see: Visitors stay on your site longer. They read your offers. They book.
Covers: Custom design, brand photography, conversion copy, visual hierarchy
Template vs Custom
Pillar 2
What breaks if it's missing: Over half of mobile visitors leave a site that takes more than three seconds to load. Your slow site is bleeding leads before they ever see what you do.
What we do: Build on a fast modern stack. Optimize images, compress everything, host on a fast network. Monitor speed every day.
What you see: Pages load instantly. Bounce rates drop. Google rewards the speed with better rankings.
Covers: Modern fast stack, image optimization, page speed monitoring, performance budgets
Speed Report
Load Time
1.2s
Faster than 94% of sites
Speed
Mobile
SEO
Pillar 3
What breaks if it's missing: Your site has a "Contact us" link buried in the footer. Visitors don't know what to do. They leave without booking.
What we do: Every page is built around a clear action. Sticky call buttons on mobile, lead forms above the fold, booking widgets where it matters, trust signals near every CTA.
What you see: Booking forms get filled out. Phone calls come in. The site does the work it's supposed to do.
Covers: Conversion architecture, sticky CTAs, embedded booking, trust signals, A/B testing quarterly
Mobile Conversion View
Sticky CTA
Tap-to-call
Pillar 4
What breaks if it's missing: Most of your traffic is on a phone. If your site is hard to read, hard to tap, or breaks on small screens, you lose 60% of your demand.
What we do: Design for the phone first. Test on real devices. Make sure forms are easy to fill, buttons are easy to tap, and nothing is broken.
What you see: Mobile visitors convert at the same rate as desktop visitors. Sometimes higher.
Covers: Mobile-first design, real-device testing, large tap targets, fast mobile forms
Real-Device Tested
iPhone
Android
Tablet
Pillar 5
What breaks if it's missing: A beautiful site that Google can't find or rank for anything. You pay to build it then pay again later to fix the SEO foundations.
What we do: Every page is built with the bones Google needs to rank it. Proper page structure, clean URLs, schema, fast loading. Pairs perfectly with our SEO service when you add it.
What you see: Your new site doesn't sit invisible. From launch, Google can rank it for the right things.
Covers: Clean URL structure, page schema, SEO-friendly architecture, ready for content
SEO Foundations, Built In
53%
of mobile users abandon a site that takes longer than 3 seconds to load.
Source: Google
88%
of online consumers are less likely to return after a bad experience.
Source: Amazon Research
75%
of users judge a company's credibility based on website design.
Source: Stanford Web Credibility Research
7%
drop in conversions for every 1-second delay in page load.
Source: Akamai
After launch, your subscription keeps your site current, fast, secure, and converting.
Unlimited update requests within scope
Copy edits, design tweaks, new sections, photo swaps. Submit it, we ship it.
Page speed monitoring and optimization
Core Web Vitals tracked monthly. We fix regressions before Google notices.
Security patches and uptime monitoring
If the site goes down at 2 AM, we get the alert. Not you.
Daily backups
Stored off-site. Restorable in minutes. You never lose work.
New page builds as requested
Service areas, new offers, seasonal landing pages. No surprise invoices.
One conversion experiment per quarter
A/B test on a high-impact element (hero, CTA, form). We bring the hypothesis, you approve it.
Monthly performance report
Uptime, speed, traffic, conversions. One page, not 40.
30-minute monthly strategy review call
Walk the report, plan next month's changes, answer your questions.
A template site doesn't book jobs for a roofer the way it might for an e-commerce brand. Here is how design changes by vertical.
Service-area maps, emergency call CTAs, before/after galleries, financing visibility.
24/7 emergency button, service-area pages per city, online booking embedded.
Free estimate form prominent, insurance work positioning, project gallery with storm-damage proof.
New patient form integration, insurance verification, treatment pages, online booking.
HIPAA-compliant intake forms, patient portal integration, accessibility (WCAG 2.1 AA).
Dual audience design (owner vs. tenant), portal logins, listings feed, owner-acquisition CTAs.
IDX feed integration, neighborhood landing pages, lead capture above the fold, agent bios.
New-patient onboarding form, emergency contact prominent, species-specific service pages.
Procedure pages with before/after, financing CTAs, consultation booking, trust-driven visuals.
Storm response banner, free estimate form, project photo gallery, insurance and certifications visible.
Service-area pages, emergency electrician CTA, residential vs. commercial split, license badges.
Portfolio-first design, project-type service pages, estimate request form, financing options visible.
Most website complaints come from things agencies quietly do (or quietly don't). Here is where we draw the line.
We don't build template sites that look like every other contractor in your zip code. Custom design, every project.
We don't lock your content into a platform we own. Code, design files, hosting accounts all transfer to you on day one.
We don't charge separately for hosting, security, or basic updates. It's all in your monthly subscription.
We don't ghost you after launch. Most agencies disappear once the invoice clears. We stay on the file.
We don't bill for "design discovery" that produces nothing concrete. Designs hit your screen in week one, not week six.
Most service business sites launch in 4 weeks from kickoff. More complex builds with custom integrations can run 6 to 8 weeks.
You do. Code, content, design files, hosting accounts. Everything transfers if you ever leave.
Yes. Blog posts, service pages, photos, and SEO redirects are all part of the build.
Adding pages, editing copy, swapping photos, updating offers, design tweaks, new sections. Things that take an experienced web team a few hours each.
Full redesigns, custom application development, integrations requiring API work beyond standard tools.
Modern static-first stack (Astro, Next.js, or similar) with a headless CMS where editing is needed. Fast by default, easy to update.
Yes. Hosting, CDN, SSL, daily backups, uptime monitoring, security patches all included.
We can migrate the content to our modern stack, or we can work within WordPress if your situation requires it. We'll tell you which fits on the audit call.
Yes. We'll share a portfolio relevant to your industry on the audit call.
Yes. Monthly subscription, cancel with 30 days notice. You keep everything we built.
A great website is the foundation. If your current site is dated, slow, or doesn't convert visitors into booked appointments, this is where to start. Once the site is live and converting, layer in SEO to drive traffic, Voice AI to handle every inbound call, and Missed Call Text Back to recover the ones you miss. If your site is already strong, you might be ready to skip straight to capture. We'll tell you the truth on the audit call.
Free site audit. We benchmark your site against your top three competitors on speed, conversion design, and SEO. You see exactly what's broken and what's possible.
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