Commercial Electrical · Done-for-You Outbound
First-look meetings with GCs, property managers, and facilities directors
Tenant improvements, service upgrades, EV charging, lighting retrofits: every one starts with a building event you can see coming. We watch for those events, and a dedicated human caller, backed by cold email and LinkedIn, books you into the conversation before the job hits a bid board. Built for commercial electrical contractors above $3M, with a qualified-meeting minimum in writing.
Industrial lease signed · 96,000 sq ft · fit-out incoming
GC preconstruction contact verified · caller assigned
Office tower sold · lighting retrofit RFP likely
New property manager verified · touch 1 scheduled
TUE
10:00a
GC preconstruction manager · fit-out package
Electrical scope pricing ahead of the bid list
The Problem
On negotiated tenant improvements and fit-outs, the GC already knows who they're going to go with before the bid goes out. The award follows a relationship that started months earlier, back when the lease was signed and the drawings were still loose. By the time a package reaches the plan room, you're pricing against shops willing to buy the job.
The shop that shows up when the lease is signed prices the work. The shops that show up at the bid board price against each other.
Three versions of the same trap keep $3M+ shops stuck at the bid board.
Spoken for
Facilities directors keep a short list, and it rarely changes on its own. The window to get on it opens when something changes at the building: a sale, a new lease, a new person in the chair. Miss the window and you wait for the next one.
Six months, forty grand
Plenty of shops this size have hired a lead-gen agency that chewed up six months and forty grand and handed back a dashboard. Retainers reward activity. A written meeting minimum rewards the thing you actually pay for.
Backlog whiplash
When the backlog runs off, estimating scrambles and crews get fed whatever the plan room offers at whatever margin it takes. A steady flow of first-look meetings smooths that curve before it costs you a foreman.
Ignitvio Field Research
In our national lead-response study, we submitted real inquiries to 1,824 local businesses and tracked what happened. 68.5% never responded within a day. 88% quit after a single attempt.
Here's what that means for you. If most of the market can't answer a buyer who raised their hand, almost none of it is running disciplined outbound to GCs and facilities directors. In your metro, a consistent caller working real building events has the field nearly to themselves.
1,824
Local businesses tested with real inquiries in our national study
68.5%
Never responded to a live inquiry within a day
88%
Gave up after one attempt, with no follow-up at all
Know Your Lane
Residential electrical runs on review velocity, map-pack rankings, and homeowner platforms. Commercial runs on a few hundred decision-makers in your metro, long project cycles, and vendor relationships that hold for a decade. Different buyers. Different math.
Residential Lead Gen
Commercial Lead Gen (This Page)
Run a residential service shop? This page will waste your time, and this program would waste your money. Start with our electrician marketing guide instead.
How It Works
Trigger-based outbound, run entirely for you. Here's the machine.
Lease signings, zoning approvals, building sales, franchise expansions, new facility openings, plus permits, personnel changes, and contract renewal dates. A 96,000 sq ft industrial lease signed today is a fit-out on somebody's calendar next quarter. You see every trigger we act on, tied to a specific building.
GC preconstruction and project executives, property managers, facilities directors, building owners. Every contact is verified before a single touch goes out, and you approve the list. No scraped sludge. No catch-all gambles.
One human caller is assigned to your account and learns your market, your project types, and how the trade talks. Call centers and AI dialers never touch your list. Cold email runs from separate, domain-safe sending infrastructure so your primary domain stays clean, and LinkedIn adds the third touch.
Every meeting is screened against criteria we agree on up front, and you approve each one before it counts toward your written minimum. You walk in warm, positioned to become their go-to electrical contact instead of one of five bids.
Inside the Program
Every client gets a live view of the building events we're acting on and the meetings coming out the other side. Triggers on the left. Booked meetings on the right. Sample data below.
Building Events This Week
Industrial lease signed · 96,000 sq ft · fit-out incoming
GC preconstruction contact verified · caller assigned
Retail chain approved for 3 new locations
Construction manager verified · sequence queued
Office tower sold · lighting retrofit RFP likely
New property manager verified · touch 1 scheduled
EV charging grant announced · logistics park
Facilities director verified · caller briefed
Meetings Booked
TUE
10:00a
GC preconstruction manager · 3-building fit-out
Electrical scope pricing ahead of the bid list
WED
2:30p
Facilities director · distribution campus
Service upgrade plus EV charging phase 1
FRI
9:00a
Property manager · 18-building office portfolio
LED retrofit budgeting for next fiscal year
What You Get
You run crews and estimates. We run the pipeline. Here's what's inside the program.
A weekly sweep of permits, zoning approvals, building sales, lease events, personnel changes, and contract renewal dates across your service area. Every prospect ties back to a building event you can see.
Decision-makers matched to your ICP: GC preconstruction and project executives, property managers, facilities directors, building owners. Verified before any touch. You approve the list.
One caller assigned to your account who learns your market, your project types, and how GCs and facilities directors talk. Call centers and AI dialers never touch your list.
Separate sending domains, warmup, inbox rotation, and deliverability monitoring behind every email touch, with LinkedIn as the third channel. Your primary domain stays clean and never sends cold volume.
Every reply gets worked and every meeting is screened against criteria we agree on up front. You approve each one before it counts, so only real opportunities reach your calendar.
Meetings booked to your calendar with context notes on the building, the trigger, and the buyer, plus a weekly report of triggers found, touches, replies, and meetings against your minimum.
Behind the outbound sits the capture layer we build with you: voice AI that answers when a GC calls back at 6:40 pm, and a website with the SEO and AEO footprint to prove you're the real thing when a facilities director looks you up between touches.
Run security or low-voltage crews under the same roof? Pair this with our security and low voltage program. The same building events that produce fit-out wiring also produce access control, cameras, and structured cabling scope.
The Guarantee
Before we start, we agree on a qualified-meeting minimum for your market and put it in the agreement. Miss it, and we keep working at no charge until you hit it. That's the whole guarantee. No asterisks buried on page nine.
If we miss your minimum, we work free until we hit it.
Bottom line: we will never guarantee revenue, closed contracts, or ROI. Your close rate belongs to you, and any agency promising signed contracts is guessing with your money. We guarantee the thing we control: qualified meetings.
Three checks. All three must pass, and you approve the meeting, before it counts toward your minimum.
1
A GC preconstruction or project executive, property manager, facilities director, or owner whose authority matches the ICP we define with you.
2
Project type, size, and location match the work you told us you want. No strip-mall service tickets if you chase fit-outs and service upgrades.
3
Appointment setters have a habit of booking people who told the caller they weren't really interested. Here, the prospect knows why the meeting is happening, and you approve it before it counts.
The Math
Let's run the numbers. A healthy trigger-based program at typical volumes produces 8 to 15 qualified meetings a month once fully ramped. A commercial electrical shop closing 20 to 30% of qualified meetings signs 2 to 4 new pieces of work from that flow.
Now plug in your own average package value. If a fit-out or service upgrade averages $120,000 for you, even the low end of that range changes your year. If your average is $35,000, the math still works, it just compounds slower. And the second job from the same GC or portfolio costs you nothing to win.
8-15
Qualified meetings per month a healthy program produces at typical volumes
20-30%
Close rates commercial shops typically see on genuinely qualified meetings
2-4
New pieces of work a month that flow implies at those close rates
These figures describe what a good program looks like. They are illustrative. The number we put in writing is your qualified-meeting minimum, and that is the only number we promise.
The same trigger-based system runs for other commercial trades. Pick your lane.
The questions commercial electrical owners ask before they book a fit call.
Book a 15-minute fit call. We'll look at your service area, tell you honestly whether trigger volume can support a program there, and agree on what a fair qualified-meeting minimum would look like in writing.
Want proof before you decide anything? Ask us on the call for a sample of live building events in your service area and judge the quality yourself.
Book a 15-Minute Fit Call
